Our Values

These values are not designed to impress – but to be applied. They guide our choices, shape our culture, and define how we create value – together with clients, candidates and business partners.

At BlueIQ, integrity is more than an intention – it is a principle guiding every decision we make. We choose honesty over convenience, and long-term trust over short-term gains.

This means that we:

• Provide clear and honest advice – even when it’s not what the client wants to hear

• Stand firm in challenging situations, and speak openly about mistakes and learning

• Keep our promises – and communicate early if something changes

• Choose partners and solutions we can stand behind – ethically, professionally and personally

Integrity is not always the easiest path – but it is always the right one.

It’s how we build trust, and how we create something that lasts.

At BlueIQ, we don’t believe in control, power or prestige as driving forces. We believe in collaboration built on trust, openness and mutual respect – with clients, partners and within our own team.

This means that we:

• Approach each other with curiosity, not preconceptions

• Share knowledge and perspectives – because we win together

• Create safety in relationships, so we have the courage to challenge

• Listen actively, communicate clearly and keep our commitments

Trust-based collaboration doesn’t make us weaker – on the contrary. It’s what makes BlueIQ strong, flexible and human.

At BlueIQ, drive doesn’t come from systems – it comes from people. We take initiative, find a way where others stop, and turn ideas into action. We’re not held back by “this hasn’t been done before.”

This means that we:

• Are proactive and solution-oriented – we don’t wait to be asked

• Think ahead and work with focus towards real impact

• Build, test and learn fast – better 80% in the world than 100% in the drawer

• Have a clear “why” behind what we do – driven by purpose, not just targets

For us, drive is not about running the fastest – but about taking responsibility for progress. To create. To execute.